Recent front cover and inside front cover advertising in British Baker magazine
Gerald launches in the British Baker Magazine
Paperfree quality management just became more affordable
'Gerald' is the standalone version of the Principles Quality Manager, our acclaimed paperless quality control solution. 'Gerald' has been designed as a single user unit for businesses that still require all the benefits that the large system would provide but at a more affordable price. Full functionality is retained but at a fraction of the price and therefore targetted at smaller producers/processors who might just have one person looking after the quality system.
We picked the British Baker magazine as the launch vehicle for our new campaign of advertising focussing on an individual user of the system and the real life benefits they are gaining through the use of the system. The first person is Sarah Gayton from 'Taste of the Moorlands' artisan bakery in the Peak District National Park. It's a small bakery but Sarah hates keeping paperwork and hence the Gerald system is ideal for her.
We are currently working with the Meat Trade Journal to launch Gerald into the meat industry and will continue will other titles as we develop those vertical markets.
See our advertising to date
Find out more about Gerald
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